Metro Manila consumers continue to buy highland vegetables displayed in the different malls and plaza from October 15 to 19, 2020 through the facilitation of the Department of Agriculture KADIWA Program.
There were five Farmers Multipurpose Cooperative in the region who joined the activity namely: Lengaon MPC at Eastwood Plaza, Quezon City; Bosigan MPC at Robinson Place Manila; Cacadcadaan MPC at California Garden Square, Mandaluyong City; Bashoy MPC at Market Market, Taguig City and Cada farmers at SM Aura, Taguig City and SM SouthMall.
A total of 4,000 kilograms of assorted highland veggies like cabbage, chayote, chayote, potato, carrots, beans, bell pepper, and others were sold.
According to the manager of Bashoy MPC Jover Pugong, it was their first time that the cooperative joined the program. He said that selling veggies directly to consumers is a great experience for them.
He applauds DA-CAR for the market linkage and the provision of the transport system to haul the vegetable produced from BAPTC, La Trinidad to Metro Manila.
“The Bashoy MPC hopes for the continuous link and direct market arrangement in selling their produce especially during this COVID-19 pandemic”, he added.
Likewise, Jerry Damoyan, Chief of Agribusiness Marketing Assistant Division affirms to continue helping farmers sell their vegetable produce through the program.
Aside from merely giving opportunities to sell their produce, it also promotes our highland products, he added.
“We are inviting more farmers and farming groups to participate in the Kadiwa ni Ani at Kita program” he stressed.
The farmers’ market concept is under the agriculture department’s KADIWA program that provides a venue for farmers and fisherfolks to showcase and market their products while giving the mall-going public access to a wide range of fresh fruits, vegetables, seafood, meat products, and other food choices.//