After almost two weeks of selling their agricultural products at SM Malls of Baguio, the 15 participating Farmer’s Cooperatives and Associations (FCAs) in the region have generated a total sales of more than Php700, 000.00.
Based from the report of DA-CAR Agribusiness and Marketing Assistance Division (AMAD), they sold around 9,000 kilograms of assorted agricultural products like cabbage, chayote, potato, other leafy vegetables, fruits, roots and tuber crops, heirloom rice, coffee, dairy products, among others. Herbal plants and spices were also sold during the event.
The participating FCAs are either good agricultural practices or organic certified groups who promoted safe, affordable, and indigenous agricultural products at SM-Baguio. They are thankful to the movers and facilitators of such events allowing them not only sell but also to promote their local products.
This Kadiwa Ni Ani at Kita in SM initiative which was dubbed as “Farmer’s Produce” was made possible through the partnership between the Resto PH, SM Malls and the Department of Agriculture (DA) which ran from October 22 to November 1, 2020.
DA Secretary William D. Dar said that the Kadiwa is a quick response initiative of the government and the private sector to help farmers sell their produce and prevent them from incurring losses.
He added that through the partnership, farmers were provided a free space in different SM Malls in the country to safely sell their products at affordable price. Together with the local farmers are the COVID-affected members of Resto PH who also promoted their food products.
“Ang pandemic ay mayroon ding opportunities, while initially these are challenges, these can be turned to opportunities. And so in this Kadiwa ni Ani at Kita sa SM-Baguio, sana iyong ating minimithi na mataas na kita ay nangyayari. We want a win-win proposition wherein the farmers would benefit as well as the consuming public to have affordable agricultural products,” Sec. Dar said in his message during the back-to-back launching of the National Rice Awareness and Organic Agriculture Month celebrations this November last October 30 in SM-Baguio.
Sec. Dar looks forward to the continued partnership with Resto PH and SM Malls even beyond the pandemic.
Meanwhile, Sec. Dar also commended the efforts of the DA-CAR for continuously providing support and assistance to the local farmers especially during the height of the pandemic. Their efforts and in collaboration with the local government units, farmer’s groups and private sectors, have allowed for the agricultural produce to reach bigger markets and customers especially in the urban areas. Hence, it contributed to making food available, accessible, and affordable to the consuming public in spite of the limitations and lockdowns.
Aside from the “Farmer’s Produce” in SM, the DA-CAR through its AMAD also continuous to facilitate the selling of farmer’s produce by linking the farmers directly to buyers, allowing them to participate in staged Kadiwa Ni Ani at Kita within and outside the region, providing transport assistance, and sustaining the Kadiwa Retail Store being supplied by various local farmers, among others.//JBAgrifino and MJ Dacillo