Stakeholders of the tree of peace converged for the third time, following through the first two Philippine Coffee Conference (PCC), on March 20-21, 2018 at the Hotel Supreme, Baguio City.

 The PCC is a collaborative effort between the Department of Agriculture (DA) and the Department of Trade and Industry (DTI) but for this year, the adhoc Philippine Coffee Council debuts and took oath in the event as a new partner to represent the private sector.

“Growing and Brewing Together” is the theme for the 3rd PCC, which takes off from the need of a union of all coffee players, guided by the Philippine Coffee Road Map. The conference is an avenue for people to discuss and figure out how to promote and sell Philippine coffee not only in the local scene but also internationally, amidst the growing demand said Narciso Edillo, DA-Cordillera Administrative Region (CAR).

“About 80% of our coffee requirement is imported and the demand and supply for coffee in the global market is huge. May we learn in this conference new ways on how to promote coffee as a livelihood and its environmental contributions and benefits as an agricultural crop,” added Edillo.

  Myrna Pablo, Regional Director of DTI-CAR, further discussed that the 3rd PCC is also a report on the initial implementation of the Philippine Coffee Road Map. Quality excellence of the coffee production is a major goal which led to the Philippine Coffee Quality Competition wherein Oliver Oliem of Atok Kape topped the Arabica category.

“The enabalers and operators now need to work together. Our target is production and processing of quality products with zero defects. The goal is sustainable income for all in the coffee value chain,” stressed Pablo.

From taking back the focus and bringing interest on the coffee value chain in the first PCC to looking for ways to increase productivity while being sustainable on the second, the future of the coffee industry in the Philippines is looking bright as everyone joins together guided by the signed road map.

“The conference can continue to be a source of insight and practical wisdom in understanding the growth and decline of the industry in our respective domains,” said Edillo. //Ayra Galanza