The Cordillera Regional Coffee Council (CRCC), during their meeting on February 13, 2018 has adopted the 4-year journey of the Philippine Coffee Council (PCC) in the Regional Coffee Strategic Plan 2018-2021.
Council Chairman, Oliver Oliem said that the Regional Coffee Strategic Plan that they have mapped out is focused on farm inputs, farm production, coffee beans processing, coffee marketing and support agencies.
The plan also puts emphasis on the goal of the PCC and the CRCC which is mass production prioritizing farm inputs and nursery establishment.
In addition, the council encourages established nurseries in the region to apply or renew their accreditation to be qualified as source of coffee plant materials.
The council also have started its data banking. They have initially listed the organizations engaged in coffee production and coffee beans processing.
Chairman Oliem assured the council that there is a local and global market for coffee. He challenged the coffee processors to apply for FDA/ FTO certification to improve their coffee products.
He also presented the 4-year Journey of the PCC from 2018 – 2021.
In 2018, data banking should be done as a head start for the council. This is the development of database on number of coffee growers, coffee trees, volume of production, among others.
Social/ FO preparation is also targeted in 2018. Though there are organized people’s organization or coffee growers’ association already they also need to be competent. Thus, competency building is also targeted for this year. This includes trainings to improve the coffee organizations and eventually produce specialty coffee. Moreover, Information Education Campaign or the rolling out of the Philippine Coffee Industry Roadmap and PCC Strategic Plan to the council members and to the key players of the value chain. This is to make PCC known as partner towards the development of coffee industry in the country.
In 2019, if the PCC will be approved and will be able to get budget direct from Malacañang to procure inputs. Nursery establishment will be a good business by this year since inputs will be in demand up to 2022. The PCC targets at least 1000 hectares to be planted with coffee every year to increase farm production. Improve processing of coffee, link farmers to market and government support should be strengthened also in 2019.
In 2020, plantation is still included with premium green beans and improved coffee processed products. Digitization of the farms through geotagging is targeted also on 2020.
Lastly, in 2021, levelling-up and sustainability of the production of premium coffee beans is targeted.
The strategic plan of the PCC will be adopted by the CRCC upon approval of the Executive Order crating the PCC that was endorsed to the Office of the President on January 26, 2018. // Karen T. Gawigawen