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Consumers, buyers and farmers alike contribute in expanding the market of one of Cordilleran’s pride – the traditional or heirloom rice.
As healthy foods are garnering attention in the world as people are becoming health conscious, the market of organic products is increasing. International Rice Research Institute’s (IRRI) Dr. Bob Zeigler said, “Some consumers are even ready to pay extra money for high quality foods that are rich in specialized nutrients.”
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The #BROWN4Good Challenge is extended until the 5th day of December 2016.
Let us continue to help feed the less fortunate!
Join us and spread the goodness of brown rice.
1 hashtag is equivalent to 100g of brown rice that will be donated to various charities.