Tabuk City- Serving as key players from the community, around 170 barangay officials and health workers representing the 42 barangays were united to support the campaign against rabies through an orientation seminar held at Davidson Hotel on September 28, 2016.

In support of the national campaign dubbed #BROWN4good Challenge, the Department of Agriculture- CAR launched the said challenge at Banaue Hotel, Banaue, Ifugao on August 31, 2016 graced by DA Secretary Emmanuel F. Piñol.

The social media advocacy campaign was designed to promote the consumption of unpolished brown rice to help address four major problems besetting the Filipino population including undernourishment, low income of rice farmers, rice self-sufficiency, and hunger.
The regional launching of the noble campaign was done through an exhibit featuring one of the region’s pride – the Cordillera heirloom rice varieties.