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Department of Agriculture (DA) Secretary Emmanuel Piñol together with Governor Pedro Mayam-o of Ifugao led the official launching of the # BROWN4good challenge in the Cordillera. It highlights the Cordillera Heirloom Rice varieties and the support of the DA under the new administration to promote the development and consumption of heirloom rice. Highly significant in this guest is the recognition and announcement by Secretary Piñol that the heirloom rice is a high value crop which paves way for the regular programs of the agency to support development initiatives for the crop.

The#BROWN4good challenge is a campaign that aims to promote the RICEponcibility of every Filipino to their bodies and to our country. It is informing everybody, particularly the consumers, on how they can help the country achieve rice-suffiency.

Aiming to alleviate poverty through provision of livelihood programs, Department of Agriculture (DA) Secretary Emmanuel F. Piñol introduced the new special program known as the Special Area for Agricultural Development (SAAD) during his visit in the Cordillera Administrative Region specifically in Apayao.